Holy Land Books and Gifts
Scott from the Scott Gaertner Group introduces us to Victoria and her Holy Land Books and Gifts store, located in the bustling Scottsdale North shopping center. The grand opening of this store was 20 years in the making and is well loved by its patrons. The store offers a variety of gifts, books, and other items for both the Christian and Judaica faiths, attracting people from all walks of life. In addition to the wide selection of books and gifts, Victoria is passionate about selling Bibles and even individual books of the Bible that make great gifts or coffee table books. Scott encourages people to visit the store, meet Victoria, and listen to her inspiring story, as well as support other small business owners in Scottsdale North.
Interview Transcript
About Scott Gaertner

Scott Gaertner
Since 1984 Scott’s real estate career has always been committed to exceptional results and his business philosophy has always been “If you want extraordinary results, find out what the ordinary do – and then don’t do it!” Consequently his career has been a trail of astonishing successes created from ground-breaking methods.
His first year in real estate selling new homes for a large builder, Scott sold 101 homes and became the first recipient of the Arizona Homebuilders Association’s “Most Net Units Sold Award.” The Association created the award that year because they said nobody had ever heard of that many homes being sold in one year before! Later, due to his continued successes, he became the first recipient of the Homebuilder’s Association’s “Lifetime Achievement Award.”
In the resale home business, Scott continued his innovative trends by opening Scottsdale’s first real estate company devoted solely to representing real estate buyers. This pioneering event in 1990 was long before most had ever heard of the term “buyer’s agency” or considered buyer representation. After years of teaching classes and bringing much needed media exposure to the cause, buyer’s agency has become the accepted standard of practice. That cause complete, Scott moved on to a more traditional role with Keller Williams Northeast Realty. But of course, not in an ordinary way . . .
Shunning the conventional wisdom in resale real estate that says “Specialize in everything!” Scott adopted one small corner of the Scottsdale market to call his own. Using typically unconventional marketing methods and strategies, he became the dominant agent in one zip code of Scottsdale North. Dominant not only in numbers of sales, but in pricing successes for his clients.
By 2018, Scott’s techniques have proven so successful that he is now guaranteeing his results, and expanding his business to a much larger market in the North Valley.